5 Quick Tips to Improve Your Pinterest Marketing Strategy RIGHT NOW
In case you haven’t heard, Pinterest marketing is powerful!
There’s plenty of potential to grow your business and achieve new professional goals. So what’s all the fuss really about?
With over 478 million monthly active users, Pinterest is about much more than home décor and DIY plans. On Pinterest, you can share high-quality brand content to huge audiences of sales-motivated users.
Many businesses use Pinterest as a tool to grow, sell, and succeed. You could be doing the same! The app offers great opportunities for making sales, boosting brand awareness, and supporting your overall social media marketing strategy.
As you set out on path to social media success, here are 5 quick tips to help you improve your Pinterest marketing strategy RIGHT NOW!
1. Be Bold and Branded
On social media, branding is everything! It’s important to keep your Pinterest content in line with your brand guidelines—think consistent colours, fonts, and tone of voice.
When you’re creating new pins, whether for Pinterest ads or non-sponsored content, always consider your audience. Who does your brand serve? How can you create purposeful, targeted content? Try to stay true to your brand values and your business mission.
The best way to make the most of Pinterest buying potential is by creating pins that stop the scroll. Design bold, high-quality Pinterest graphics that make users take notice. Eye-catching content could be the first step to your next sale!
2. Say It with Keywords
If you’ve been learning about digital and social media marketing for a while, you’ve probably heard of SEO (search engine optimisation) and how it can help you grow your audience.
Pinterest is a social media platform, but it’s also a search engine. Using high-traffic keywords relevant to your niche can boost your reach and visibility. Good SEO is the secret to effective Pinterest marketing. It helps more users see and engage with your pins.
Research frequently searched keywords that relate closely to your business and your offer. Every time you post a pin, try to include a few of these keywords in your headline and description. You can also add keywords to alternative text for Pinterest visuals!
3. Call to Action
Like other forms of social media posts, every good pin needs a clear call to action (CTA). This can drive engagement and boost sales. Isn’t that the goal of every Pinterest marketer?
Calls to action should be the centre of your Pinterest marketing strategy. When you post a pin, give your audience a clear and easy way to respond. Tell users exactly how they should engage with your content.
On Pinterest, outbound links make the best CTAs. They can be added to all kinds of pins,allowing you to direct users away from the app and towards your primary sales channels.
4. Check Your Stats
Stats are at the centre of every social media marketing strategy. Referring to your Pinterest analytics can help you better understand your account and its audience.
Using a Pinterest business account, you can access lots of data. Pinterest analytics cover post performance, account impressions, audience demographics, and more. You can filter and search by time period, content type, device used, and audience details.
Pinterest analytics are a great place to find out what works, who’s interested, and how you can improve your Pinterest content. It’s a good idea to check your account stats regularly, especially if you’re running a social media campaign or making strategic changes.
5. Revisit Your Pinterest Strategy
Finally, a marketing strategy should never be stagnant. Social media moves fast, so it’s important to revisit and revise your Pinterest strategy often.
As you plan your Pinterest content, look for patterns in post performance and sales revenue. Your audience should be your guide when it comes to planning new pins and identifying popular topics.
If you’re feeling unsure about your Pinterest presence, don’t be afraid to try something new. Try posting more frequently. Add new content types to your calendar. By diversifying your approach, you can see what works best for you and your audience.
Still overwhelmed by the prospect of developing a Pinterest marketing strategy from scratch? You don’t have to tackle it on your own.
Sojo Social offers a new range of Pinterest services to help your business grow on Pinterest. From 1:1 “Pick my brain” sessions to full strategy creation – I’ve got you sorted. If you’d like to learn more, click here.
Also see this previous blog post: Why you need Pinterest for business
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